Jose Cuervo drinking Captain Morgan under the Twitter table
Here at TweetReach, we’ve never been ones to turn down a good drink – and based on results from two TweetReach Trackers we’ve been running, neither have Twitter users. Over the last few weeks, we’ve...
View ArticleTakeFive with TweetReach – Sarah Reynolds
Welcome back to TakeFive with TweetReach, our ongoing series where we discuss social media analytics and measurement with notable members of the community, pulling together insight and commentary on...
View ArticleThis Week in Social Analytics #23
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! How brands can turn the...
View ArticleFour steps to measure your brand’s share of voice on Twitter
At TweetReach, we’re often asked about how to measure share of voice (SOV). Measuring share of voice involves comparing one brand’s metrics to the total conversation about that brand’s category....
View ArticleMarketing the end of the world
The world may be ending tomorrow, but that doesn’t mean you can’t get a good deal out of it. On Friday December 21st, the Mayan Long Count Calendar completes a cycle (a b’ak’tun, if you want to get...
View Article#CES2014: Brands are back in the big picture
We took an early look at the #CES2014 tweets last week, and now we’re back to give you the bigger picture of everything that happened in Vegas (it doesn’t stay there if you put it on Twitter, and...
View ArticleSuper Bowl XLVIII: Brands on Twitter
On Friday we took a look at all the brand chatter on Twitter leading up to last night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos. The lack of action on the field...
View Article3 ways DiGiorno reacted well to their Twitter crisis
It happens. Brands tweet first and check the meaning behind a hashtag or topic later; never a good idea. The latest installment came from DiGiorno Pizza when they jumped on a trending hashtag without...
View ArticleThe most popular #BlackFriday hashtags (and the most mentioned brands!) on...
Whether you’re scouring for deals on social, or you’re a brand who’s trying to get the word out about them, check out these top ten hashtags around the Black Friday conversation on Twitter:...
View ArticleAmazon Prime Day on Twitter
So, how big a deal was Amazon Prime Day today? There certainly was a lot of hype leading up to it. How did it turn out? Let’s see what Twitter thought. On Wednesday, July 15, there were 252,000 tweets...
View ArticleHoliday marketing on Instagram
The holidays are a busy time for everyone, including marketers; you’ve got execute the campaign you meticulously planned out months ago, and hope your Instagram audience responds the way you want them...
View ArticleWhy moving beyond 140 characters is good for Twitter
From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the...
View ArticleTakisUSA’s storytelling on Instagram
For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great...
View ArticleHow to use social data to perfect your new business pitch
For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business...
View ArticlePreviewing Super Bowl 50 commercials on Twitter
Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41...
View ArticleClean your plate at IHOP for a chance to win
IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram: “Want to win some IHOP swag? Enter our Empty Plate Stack Challenge!...
View ArticleWhen brands strike back on social media
This post, written by our Editor-in-Chief Jenn Deering Davis, was originally published on iMedia Connection and is republished here with permission. Running social media for a brand can be a daunting...
View ArticleCrisis management on social media: Everything you need to know
Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them...
View ArticleOur favorite NBA and NHL teams on Twitter
Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our...
View ArticleNever lose a pitch again: Get the data you need to win business
Doing your homework on a potential client before a big pitch is a given; no one who really wants to win a job or account would walk in totally unprepared and try to wing it. So what kind of social data...
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