Why moving beyond 140 characters is good for Twitter
From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the...
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TakisUSA’s storytelling on Instagram
For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great...
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How to use social data to perfect your new business pitch
For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business...
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Previewing Super Bowl 50 commercials on Twitter
Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41...
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Clean your plate at IHOP for a chance to win
IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram: “Want to win some IHOP swag? Enter our Empty Plate Stack Challenge!...
View ArticleWhen brands strike back on social media
This post, written by our Editor-in-Chief Jenn Deering Davis, was originally published on iMedia Connection and is republished here with permission. Running social media for a brand can be a daunting...
View ArticleCrisis management on social media: Everything you need to know
Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them...
View ArticleOur favorite NBA and NHL teams on Twitter
Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our...
View ArticleNever lose a pitch again: Get the data you need to win business
Doing your homework on a potential client before a big pitch is a given; no one who really wants to win a job or account would walk in totally unprepared and try to wing it. So what kind of social data...
View ArticleWhat is a brand, anyway?
Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new...
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